Distributors are afraid for the future of e-cigarettes in Norway


The Department of Health in Norway has notified vendors of e-cigarettes that all pictures and positive reviews of the products must be removed from the website. The last straw for e-cigarettes, say many vendors.

The E-cigarette is a tobacco surrogate/substitute, and is therefore covered by the ban on advertising, says the Deputy Director Hilde Skyvulstad in the Department of Health to VG.

Skyvulstad said this law defines advertising as mass communication aiming to promote sales. This means that violating contractor sites violating the law if they partly contain images of products, trademarks or situation pictures on the websites. It doesn’t matter if the products contain nicotine or not, also the product description should be neutral, she says.

– It will hurt us drastically as a company. At worst, we will have to shut down our business, says Espen Jansen, head of the online store called DampShop.

– We sell only nicotine-free goods as it is what is legal and most products do not look like cigarettes, he says.

Well, at Allen Carr’s Easyway Norge, and around the globe, we help our clients realize that they don’t need any substitutes when they leave our one day seminars. There are many differences between quitting smoking (and snus) with Allen Carr’s Easyway method and quitting with the willpower method. One is that, when you quit with willpower, you feel like you are giving up something and have to “hold back”. Many quitters then turn to substitutes. For some it is food (and yes, many times sweets or food that has a lot of sugar), that is why many who quit with the willpower method gain a bit of unwanted weight. You have for sure heard someone you know who has quit say these words so it is embedding in you- I quit smoking but I gained sooooooo much weight! With AC Easyway method, when you understand the method, you don’t have a feeling of deprivation, or giving up anything at all, you are just so happy to leave it and start your new life as a happy non-smoker that you don’t need to replace the cigarettes and smoking with anything else.

If you are anyone you love would like to find out more ways to leave cigarettes or snus behind and begin your new life as a happy non- smoker, like I did 12 years ago next month, check out more info at Allen Carr’s Easyway Norge for more info about the day seminar!